Pedal Power is proud to offer professional fittings using one of the most respected methods in the cycling industry. We are now fully equipped and trained to offer Giant Right Ride Fittings.
Take a tour!
About the Artist
Pedal Power is privileged to feature the artwork of acclaimed local muralist Hamilton Glass. Glass has lived in Richmond since 2007, and his distinctive murals can be found around the city. Click to learn more about this creative artist!
Love is in the air - how about showing a little bit of love to your bike? Come in for a tune-up and get your bike in great shape for spring riding!
Pedal Power is proud to carry Endura clothing - a brand famous for its quality and performance. Stop in today to check out the new gear and outfit yourself for this season of riding!
Introducing Giant Right Ride
We're excited about the recent opening of the Virginia Capital Trail - a dedicated, paved pedestrian and bicycle trail that connects the Commonwealth’s past and present capitals of Jamestown and Richmond along the Scenic Route 5 corridor. The Trail traverses approximately 52 miles, four jurisdictions, and more than 400 years of history along one of the first inland routes in North America.
Effective now! If you purchase a new bike from us and send a friend in here to buy a bike, make sure to tell them to drop your name at the time of purchase and receive a FREE $50 GIFT CARD!! Woah! that's a new headlight, or a sweet new tire, or a new set of grips, the possibilities are endless! So send your friends and family in and start racking up some spending money!
Sorry, only applies to new bike sales as of 4/15/15
New Referral Program!
Giant Defy Advanced Pro 2
Our most popular road bike
Lighter, smoother, faster. Comfort and control so you can ride longer. No gimmicks, just advanced engineering.
There’s more to road riding than just sprinting and climbing. The Defy Advanced Pro is built for performance in all aspects of the ride—so you can stay strong to the finish, even on long days. The Advanced-grade composite frame features endurance geometry with the perfect blend of light weight, stiffness and road-smoothing compliance. The OverDrive 2 steerer tube and full composite fork boosts front-end stiffness and precision. New disc brake technology and the vibration-damping D-Fuse seatpost enhance control and comfort and the PowerCore bottom bracket turns every pedal stroke into positive forward motion.
Simply put, it's YOU, our customers, that makes Pedal Power great. We want to thank you for your loyalty and business over the past thirty years plus. We're thankful for the years of hard work and service Randy put into the shop and wish him well as he moves into retirement.
We're excited for a new season at Pedal Power under the new ownership of Mark Friedrich. He's excited to embark on a new journey with Pedal Power in a new year with new inventory and many of the same great team members that will continue to serve Pedal Power customers well.
It is our service that sets Pedal Power apart. This is a family run business - and we consider our customers to be a part of that family. We go above and beyond to help our customers with the hope that we can nourish the love of cycling in our community.
Enjoy a 360° tour of the inside & outside of the store!
Did you know that participation in triathlons has tripled in the past ten years? This sport is growing leaps and bounds in popularity. Are YOU training for a triathlon this year? If so, click on over to check out our list of triathlon training apps that will help you go the distance when race time hits.
In the neighborhood
After hours number: 804-929-0091
Our aim at Pedal Power is to serve you well! Can you take a moment to share the love with us on Facebook? Let us know what we've done well - and if there's anyway we can do our job better!